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Brand Monitoring Basics
As we mentioned earlier, brand monitoring is incredibly important for maintaining your reputation. Today’s webinar outlined how to get started listening for your online mentions. This includes:...
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Teens Carefully Curate Online Life
A recent Pew Research Center study found that teens are sharing more information about themselves online than they did in 2006, but with the caveat that they more carefully curate their online...
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Best Practices Resources for Your Social Media
We’ve talked about how important it is to be listening to social media chatter. But it’s equally important for your financial organization to have a presence on social media. So where do you get...
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Relating to Your Audience Online
People who are new to working in radio have a tendency to open the mic and say things like, “Hey everyone out in radioland!” In reality, while radio certainly is a mass medium, it is often consumed as...
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Spotlight: FFCCU on Pinterest
This is part of an ongoing feature about financial institutions who are doing social media right. Today, we interview Digital Marketing Specialist Brenna Kowall (featured above, right) and Chief...
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In Case of Social Media Crisis: Our latest white paper
You’re in the social media game now, if for no other reason than to monitor your brand. The unknowns of social media are enough to throw anyone into a panic, but with a social media crisis management...
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You Need to Use Social Media in Your Crisis Management
Last month, PricewaterhouseCoopers released a survey of over 300 companies, which stated that 57% do not officially use social media as a crisis management resource. Though most companies are using...
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Goldenwest CU Checks in with Foursquare
Foursquare is a free app that allows people to “check in” to places they’re visiting (like restaurants, movie theaters, the gym, and credit unions), share those check-ins with friends, and receive...
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Ways to Use Twitter for Your Financial Organization
Last week, we did a webinar on ways you can successfully use Twitter for your credit union or bank. Kayla and I talked about major reasons most brands use Twitter, ways financial organizations can...
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Financial Marketing During the Holidays
The holidays are in full-force! Instead of slowing down, this time of year is usually crazier than ever for financial marketers. Often, we spend more time marketing than celebrating: we have social...
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Social Channels Welcome Marketers: A brass Brief
If it seems like Twitter looks different every time you logged in this year, it wasn’t just you. Social media platforms underwent massive changes in 2013, many of them positive for marketers. Our...
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Zen and the art of content strategy
Via Johan Dreo, via CC. Here’s why you’re not seeing results even after writing a bunch of content and pushing it out via your social channels: just writing content isn’t enough. You need a strategy. A...
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Royal Credit Union Climbs the Vine
We talked with Andrea Finn (pictured above), Royal Credit Union’s Digital Marketing Specialist, about how their credit union uses the platform Vine, a mobile video app that lets users create and post...
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Three Questions to Ask of a New Social Media Channel
It’s undeniable that social media is a force to be reckoned with. Increasing numbers of internet users are on social media, with young adults leading the pack. But how do you figure out which...
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Brand Monitoring Basics
Active social listening is important for maintaining your reputation. Our webinar last week outlined how to get started listening for your online mentions. If you didn’t catch the webinar, you can...
View ArticleWhy Active Social Listening is Important for Financial Services
Here’s a look at exactly why you’ve got to be monitoring your brand in digital channels. Check out our webinar and downloadable PDF on how you can get started with Twitter searches, Facebook...
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Facebook Tips from their Small Business Team
Facebook’s new frontier is local and accessed via mobile device. Last week, I attended a “Small Business Boost” seminar put on by Facebook, at which Kati McGee, a member of Facebook’s small business...
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You Don’t Have to be Wells Fargo to Do Social Media
Banks are still leery about swimming in the “risky” waters of social media. But what if there was a lifeguard on duty to help spot any potential problems on the horizon? Wells Fargo has decided to do...
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Which Social Platform Should You Use?
You want to get the most out of your social media efforts with the least amount of time, right? Of course you do–there’s no use trying to cram a square block into a triangle-shaped hole. So here are...
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